When breaking into the direct sales industry there is a lot to consider. Everything from choosing a product to choosing a company can have a huge impact on not only your success but how easy it to achieve that success. In my last post I discussed how I believe many negative aspects of direct sales stem from the poor leadership preparation in the industry. This leads people to deceive their recruits either purposefully or unintentionally.
So, now that you know the skills it takes to be successful in direct sales here are some things to consider or research when you on the path to choosing a company
Find a product that you love. People will always go back to store for a mediocre product despite a salesperson obvious contempt for their job because it is convenient and immediate. With direct sales, we place orders so it’s often not convenient or immediate. This means we need be able to sell a customer on the benefits of our product over a store brand and provide excellent customer service to keep them loyal. It is much easier to do when it is a product you love! And trust me, people can tell if you don’t love your product.
Now that you’ve found a product you love it is time to find the companies that sell it. Take the time to research each company. Check with the Better Business Bureau (bbb.org), Facebook and social media reviews, and other consumer watchdog resources. Look up to see which are members of the Direct Selling Association and read their profiles. What awards or achievements have they earned. How have they grown, how long have they been in business. Talk to former consultants from these companies and find out what they liked/disliked about it. What resources do the companies provide?
When checking with the BBB I wanted to elaborate more because it is easy to see complaints and negative reviews and let that impact your entire opinion. However, take a moment to look at things objectively as well. Are the complaints against the company or product itself or are they more due to a breakdown from a negative experience with a consultant? Often it is the latter, which just means that you have the opportunity to go in and provide excellent customer service and attract those customers.
Costs and Sales Requirements
Look into start up costs, maintenance costs, training costs, etc. These are going to be what it takes to succeed in this business and are they reasonable? For example, many companies have a starter kit that you can buy for $99 to get you going, what is included in this kit? How much is your website through your company? Are there sales requirements every month? Quarter? Year? Understanding these requirements and costs can help make sure you don’t end up going inactive or needing to quit shortly after starting.
Agreement, Resources, and Culture
Read the consultant agreement. What are your responsibilities and duties as a company representative? Understanding your rights and responsibilities is important. If the consultant agreement is written in legalese and too hard to understand it may be a sign. Find materials that the company provides it’s consultants so you can get a feel for the support they offer and how invested they are in consultant success. These things all speak to the culture the company creates. Is it one of empowerment or is it cut throat? Which do you thrive better in?
Looking into all these things as well as having a healthy understanding of what you need to be successful can all help you choose the best company for you. That understanding of yourself is most important since we all know that what works for others doesn’t necessarily hold true for ourselves. If you are super competitive the wrong environment could hurt your potentials at success. With all this in mind, do your due diligence and find a company and product that are right for you.
If you think I left anything off this list comment below!